I'm writing to you today from Caesars Palace in Las Vegas where Home Health Line and Decision Health are sponsoring their bi-annual Power Home Health Referrals conference. I was the opening speaker yesterday at the Pre-conference Workshop on the topic, Building Your Marketing Referrals Dashboard. About 120 home health care CEOs, CMOs, CFOs, and CNOs along with some sales reps and clinical liasions came out a day early to pick up some advanced techniques on growing their home health agencies.
It was great fun kicking off the conference, describing the Marketing Dashboard, sharing our Top Ten Techniques for Highly Effective Home Care Marketers, and giving away some FREE prizes. For a summary of the key points of my program, click on the link to see the February 22, 2006 issue of Stephen Tweed's Leading Home Care report. (Give us a day or so to get it posted on the web site.) http://www.leadinghomecare.com/lhcreport/index.htm
One of the things we gave away is a copy of our brand new CD set, Building Relationships with Physicians, featuring my good friend and fellow speaker M. Tray Dunaway, MD, FACS, CSP. Dr. Dunaway was our guest expert on Building Relationships with Physicians during four different teleseminar series that we provided in 2003 and 2004. We have combined the four different CDs into one new set and it's now available on our web site at http://www.leadinghomecare.com
Over the next two days, I'll be adding additional posts to this BLOG to give you some insights on the programs provided by the speakers at the Power Home Health Referrals conference. You can join us for the next conference in Orlando in May. Here's a link to the brochure: